About

Hey, I'm Alan.

I've built and led design teams at B2B companies across product, brand, and go-to-market, but I've never stopped shipping myself. I'm at my best in two moments: before product-market fit, when a product needs to find its footing fast, and after, when it needs foundations to scale.

Before product-market fit, I help teams find what actually matters through sharp problem framing, research, and prototypes that get to truth quickly. After, I build the foundations that let teams move faster.

Right now I'm leading design and marketing at Sibi, where we're rethinking procurement for property operations. I'm also building indie products that solve problems I've had myself, like Try/Keep for tracking friend recommendations, and mkr.cards for turning visual thinking into AI-ready specs.

I'm building in public and always up for a conversation.

View my latest work or get in touch.
Work
Buscar — Sibi
AI-powered procurement analytics that speaks your language. Designed end-to-end from concept to launch. Buscar lets supply chain teams dig into their data by asking questions in plain English, turning "what's delayed?" into instant answers without the dashboard complexity.
Buscar at Sibi Buscar at Sibi
Vitally
Customer Success platform for B2B SaaS teams. CS teams were drowning in scattered data, jumping between tools just to understand their customers. Built the design system and led the product redesign that transformed fragmented insights into actionable strategy, helping teams move from reactive to proactive at scale.
Board view list view
Teamflow - Founding Designer (Seed → Series B, $35M raised)
Virtual office that made remote feel less remote. Designed spatial audio, persistent rooms, and spontaneous conversations through a game-like interface. Because the best collaboration happens in the hallway, not on your calendar, we brought that magic back to distributed teams.
Teamflow main office
Writing
Most AI builders fail because they start with prompts. I start with a README.
Sep 2025
Language is the new canvas
May 2025
The new rules of UX (for AI Agents)
Apr 2025
Beyond text: The next wave of AI interfaces
Mar 2025
Labs
Try/Keep
Track recommendations from friends and actually close the loop when you try them. Built with the context + design layer method I've been working on. Project spec first, design system in Figma, then Claude Code + MCP to turn designs into code exactly as designed.
mkr.cards
Spatial canvas for AI-ready project specs. AI coding tools need context, but writing linear specs when you think visually kills momentum. Built and launched end-to-end, now in market with paying customers.
conversee.app
Master Spanish, French, and German by practicing real-life conversations with an AI partner and getting graded on your performance.
History
Sibi
Head of Design
Returned to lead design and brand. Built a team that ships code.
Sep 2022 –
Vitally
Head of Design
Jan 2022 – Sep 2022
Teamflow
Founding Designer
Led product and brand design from Seed → Series B, $35M raised.
Oct 2020 – Dec 2021
Sibi
Lead Designer
Sep 2019 – Sep 2020
Litmus
Lead Designer → Head of Design
Built and led design through 6 years of growth, including $49M Series A
Jul 2013 – Sep 2019
29th Drive
Product Designer
Mar 2012 – Jul 2013